Adobe's decision not to scrape the internet also gives it an edge in content moderation. The company applies automated content moderation at the point of creation to ensure Firefly's creations are safe for professional use. It also labels AI-generated content and provides the image's edit history. Adobe has been a vocal advocate for labels on AI content and started the Content Authenticity Initiative, promoting the use of labels indicating whether content is AI-generated or not. The company's approach has been praised for promoting business goals and fighting misinformation.
Key takeaways:
- Adobe's AI model, Firefly, was trained on licensed content, avoiding the controversial practice of scraping the internet for data, which often includes copyrighted content.
- Adobe offers extra compensation to creators when their material is used to train AI models, contrasting with the common practice of tech companies scraping the web indiscriminately.
- Adobe's approach to not scraping the internet also gives it an edge in content moderation, as it can control what the AI has been trained on, reducing the risk of generating questionable or toxic content.
- Adobe's Firefly-powered features are among its most popular, and 90% of Firefly’s web app users are entirely new customers to Adobe, suggesting that this approach is beneficial for business.