The article also highlights the need for specialized, tested AI that takes into account a company's specific industry, competitors, and business goals. It warns against the risks of "hallucinations" or inaccurate insights from AI, suggesting technical guardrails and human-in-the-loop iterations as safeguards. It concludes by stating that companies that leverage AI at the highest level will outpace their rivals and thrive in the future.
Key takeaways:
- Generative AI use in the enterprise will expand beyond just individuals, teams and departments, with AI assistants helping companies navigate dynamic markets, increase profits, and gain an advantage over their competitors.
- Companies won't be using general generative AI technologies like ChatGPT or Bard to guide these decisions, but will instead leverage technology that's been customized for this purpose and for each business.
- Enterprises must take proactive measures to ensure they're getting good insights from AI, including putting in place technical guardrails to prevent hallucinations and verifying that the story generated is factually correct and grounded in vetted data.
- The companies that adopt generative AI at the highest level—using AI to guide themselves from the C-suite—will outpace their rivals and thrive for years to come.