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How AI Can Evolve Insurance From Transactional To Transforming Consumers' Lives

Dec 20, 2023 - forbes.com
The article discusses the apprehension and excitement surrounding the use of AI in the insurance industry. It suggests that insurtech companies need to address concerns around bias, ethics, and customer feedback, in addition to showcasing their innovative solutions. The author, Robert Clark, CEO of Cloverleaf Analytics, recommends that insurtechs should help insurance companies visualize how AI can enhance customer interactions and redefine service delivery.

The article also advises insurance executives to be open to new technologies and learn from industries that failed due to resistance to change. It highlights the importance of ecosystems, where technology and service partnerships can address customer needs in a seamless, proactive, and collaborative manner. The author emphasizes that the transformation of the insurance customer experience with AI should be a joint effort between insurers and insurtechs.

Key takeaways:

  • Insurtechs need to address concerns around bias, ethics, and feedback from insurance customers, not just focus on innovation.
  • Insurance senior executives need to adapt to new technologies and processes, rather than sticking to legacy systems.
  • Insurtech ecosystems can provide value by amplifying the value of various cloud-based intelligent solutions, changing how insurers operate internally.
  • For AI to work in insurance, it must be about partnerships between insurers and insurtechs, not just new customer sign-ups for vendors.
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