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How AI-Driven Recommenders Elevate Support Experiences

Nov 26, 2024 - forbes.com
The article discusses the evolution of personal shopping experiences in digital services, focusing on the role of AI-powered recommenders. These digital recommenders, such as Netflix's profile suggestions, offer personalized experiences based on user data, surpassing the capabilities of human recommenders in traditional retail. Recommenders are also utilized in customer support scenarios, providing personalized and efficient solutions to customer issues.

The article highlights SAP's Incident Solution Matching (ISM) as an example of AI-infused support recommenders in business software. ISM uses machine learning and large language models to propose relevant solutions from SAP's knowledge base, improving the relevance of recommendations by over 25%. This system enhances the support experience for customers by reducing downtimes and resolution times, and increasing productivity.

Key takeaways:

  • Recommenders, powered by AI and data, provide personalized experiences based on previous searches, purchases, and clicks, enhancing the customer's digital shopping experience.
  • Recommenders are not just limited to the purchasing experience but extend across the customer lifecycle, including post-purchase support scenarios.
  • Digital recommenders in customer support can propose FAQs, provide AI-driven chatbot responses, suggest best resolutions based on past cases, offer escalation paths, and categorize support tickets.
  • SAP's Get Support application uses AI-integrated service, Incident Solution Matching (ISM), to improve real-time support capabilities, providing relevant solutions by analyzing case data, improving recommendation relevance and accuracy by over 25%.
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