The AI workflow has proven successful, with Jasper acquiring 12 customers through this method and achieving a return on investment of 20 times. The AI-generated emails also outperformed traditional email marketing, with significantly higher open, click, and response rates. The company plans to continue using this workflow internally and offer it as a service to its customers. It is also expanding its AI services, including an AI image suite and content automation for improved search engine rankings.
Key takeaways:
- Jasper is an AI marketing platform that uses AI to help clients automate their copywriting and improve their overall marketing programs.
- Jasper developed an AI-powered account-based marketing workflow that can target companies with tailored content, aiming to convert them into clients.
- The AI ABM workflow has proven successful, acquiring 12 customers and achieving a return on investment of 20 times for the company. It also outperformed traditional email marketing in terms of opens, clicks, and responses.
- Jasper continues to expand its AI services, recently launching an AI image suite and working on using AI to automate and scale content tailored around keywords to improve customers' search-engine rankings.