Despite the efficiency of AI, marketers often struggle with delivering personalized messages while maintaining authenticity. Research suggests that consumers are unlikely to object to the use of AI if the results are accurate and follow the brand's marketing guidelines. While some marketers fear AI might reduce or eliminate certain roles, others believe that marketers with AI experience will have an indispensable skill set. AI has significantly reduced the time required for tasks like market research and creative asset creation, allowing marketers to focus on improving their strategies.
Key takeaways:
- Generative AI is being rapidly adopted in marketing and sales, with a potential to increase productivity by 5% to 15% and add up to $463 billion in value annually.
- InvestHub, a fintech marketplace, is using AI to personalize its platform, matching startups with suitable investors and vice versa.
- AI can enable personalization at scale, changing the economics of businesses by reducing time-consuming tasks from months to days.
- While there are concerns about AI replacing marketing jobs, some believe it will change the nature of jobs rather than reduce them, with AI proficiency becoming an indispensable skill set.