The technology not only reduces return rates, but it's also better for the environment by reducing wasted inventory and shipping emissions. Despite its benefits, the adoption of this technology has been slow, as the retail industry tends to be conservative. However, with potential legislation requiring fashion companies to cut down on waste, the adoption of virtual try-on technology could increase.
Key takeaways:
- Virtual try-on technology, using AI and AR, allows customers to see how clothes will look on them before purchasing, potentially reducing the number of returns.
- Companies like DressX and Zyler are pioneering this technology, which can be used both online and in physical stores.
- Reducing returns not only benefits retailers' bottom lines, but also has environmental benefits by reducing wasted inventory and shipping emissions.
- Despite the benefits, the adoption of this technology has been slow, with the clothing industry described as 'fairly conservative' when it comes to adopting new technologies.