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How AI will reshape journalism’s narrative in 2024 - Poynter

Jan 05, 2024 - poynter.org
The article discusses the evolving role of generative artificial intelligence (AI) in media and journalism, predicting significant changes by 2024. It highlights the shift in business models from mass audience attention to subscription-based models and paywalls, with a potential future swing back towards leveraging mass audiences. The article also suggests that as AI becomes more prevalent in content production, the value of human-created content will increase, with a premium placed on 'proof of trust' and unique, high-quality content.

The piece also explores the potential for AI to enhance engagement journalism, making the journalistic process more transparent and participatory. AI could be used to sift through public input and craft narratives from diverse perspectives, fostering deeper connections between media and audiences. However, the article also raises questions about maintaining the integrity and soul of journalism, understanding human nuances, and preserving audience trust in an era where the line between machine-generated and human-crafted content is increasingly blurred.

Key takeaways:

  • The media landscape is evolving with the rise of generative artificial intelligence, leading to a shift in business models towards paywalls and niche subscriptions.
  • Generative AI is elevating the value of human-created content, with unique, high-quality content becoming increasingly valuable in a world of AI-generated content.
  • Engagement journalism will find new life through generative AI, with potential applications including sifting through public input and crafting narratives from a mosaic of public input.
  • As AI becomes a partner in the journalistic process, it's crucial to maintain a balance between embracing AI's efficiencies and preserving the irreplaceable value of human perspective and creativity.
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