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How Apple’s Embrace Of AI Will Transform The iPhone Forever

Mar 21, 2024 - forbes.com
Apple is reportedly collaborating with Google to introduce AI features to the iPhone, specifically Google's AI model, Gemini. This partnership would allow a broader range of AI features on the iPhone, leveraging Google's remote servers' processing power in addition to Apple's iPhone silicon. The companies have a history of collaboration, with Google paying billions annually to make its search engine the default option in the Safari web browser on the iPhone.

However, Apple has also been in talks with another major AI model, OpenAI's ChatGPT. The move towards AI integration comes as the technology becomes increasingly mainstream, with companies like Samsung introducing practical AI features like live translation on their devices. The partnership with Google could help Apple stay competitive in the rapidly evolving AI landscape.

Key takeaways:

  • Apple is reportedly working with Google to introduce AI features to the iPhone, specifically Google’s AI model, Gemini.
  • Despite being rivals, Google and Apple have a history of collaboration, including Google paying billions annually to make its search engine the default option in the Safari web browser on Apple devices.
  • Google's involvement would allow the range of AI features on the iPhone to be much wider, leveraging Google’s remote servers in addition to Apple’s iPhone silicon.
  • Apple has also been in talks with another big AI model, Open AI’s ChatGPT, indicating a broader push into AI technology.
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