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How Artificial Intelligence Is Impacting SEO | Marketing Smarts Live Show

Feb 28, 2024 - marketingprofs.com
The article discusses an episode of the Marketing Smarts Live Show, where guest Chris Rodgers talks about the impact of artificial intelligence (AI) on SEO and marketing. Rodgers emphasizes the importance of marketers staying updated with AI developments and integrating AI into their work routines to enhance their skills and boost productivity. He warns against relying on AI for critical thinking or decision-making, suggesting it should be used as a tool to augment human creativity.

The article also includes details about the episode, links to related resources, and a transcript of the conversation. Rodgers advises marketers to learn about AI and content generation, and to use AI tools to improve their job performance and efficiency. He also highlights the importance of setting personal and professional goals, and using AI to help achieve these goals.

Key takeaways:

  • Artificial Intelligence (AI) is revolutionizing SEO and marketing, and it's crucial for marketers to stay updated with AI developments and integrate AI tools into their work routines to boost productivity and efficiency.
  • AI should not replace human creativity or critical thinking but should enhance these skills. It's important to use AI tools hands-on and adapt to their rapid evolution.
  • AI can be used to improve job performance and career progression. However, it's important to maintain the quality of output and not rely solely on AI for decision-making or critical thinking.
  • Success with AI can be measured by how well it's adapted into one's career and how much it improves job performance. It's also important to set personal goals and use AI to help achieve these goals.
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