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How Brazil’s NaPorta Is Bridging The Gap Between Slums And E-Commerce

Feb 25, 2025 - forbes.com
NaPorta, a startup founded by Katrine Scomparin, Sanderson Pajeú, Leonardo Medeiros, and Rodrigo Yanez, addresses delivery challenges in Brazil's favelas by using local couriers and technology. The company, launched during the COVID-19 pandemic, has expanded rapidly from its origins in Rio de Janeiro's Cidade de Deus slum. It aims to bridge the gap between online companies and favela residents who often lack formal addresses, thus unlocking market opportunities and providing access to essential goods. With significant revenue growth and backing from investors like WOW, LGA, and Gávea Angels, naPorta is poised for continued expansion.

Technology plays a crucial role in naPorta's logistics solutions, utilizing Digital ZIP Codes based on Google's Plus Codes and AI to optimize operations. The startup's innovative approach has been recognized by the World Summit Awards, highlighting its potential for global partnerships. NaPorta plans to leverage this recognition to expand internationally, focusing first on perfecting its solutions in Brazil. The company is currently active in over a thousand locations in Rio de Janeiro and São Paulo, addressing the unique challenges of last-mile delivery in complex territories.

Key takeaways:

  • NaPorta addresses delivery challenges in Brazilian favelas by using local couriers and technology, including Digital ZIP Codes based on Google's Plus Codes.
  • The startup saw a 429% revenue increase in 2024 and expects over 100% growth in 2025, driven by its innovative logistics solutions for hard-to-reach areas.
  • Artificial intelligence plays a crucial role in optimizing logistics operations, enhancing route efficiency, and improving customer data accuracy for naPorta.
  • NaPorta aims to expand its operations globally, leveraging international recognition to highlight the importance of Digital ZIP Code solutions and efficient logistics.
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