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How Can Business Leaders Take The Wheel On GenAI Innovation In 2024?

Mar 13, 2024 - forbes.com
The article discusses the potential of generative artificial intelligence (GenAI) in 2024, highlighting its potential to accelerate analytics and improve data management. Despite the recognition of its transformative impact, many senior decision-makers are hesitant to leverage GenAI due to concerns about understanding and implementing advanced tech. The article suggests that businesses need a deeper understanding of GenAI, including its risks and how to tackle them.

The article also discusses the risks associated with GenAI, including data leaks, copyright infringement, and the potential for inaccurate data to lead to strategic misfires. To tap into the advantages of AI responsibly, the article suggests that companies establish stringent policies for technology vetting and application, involve legal teams and security experts in the assessment process, and consistently maximize and maintain data quality.

Key takeaways:

  • Generative artificial intelligence (GenAI) is expected to have a significant impact on organizations, but many senior decision-makers are unsure about leveraging them due to lack of understanding and concerns about implementation.
  • GenAI can provide faster and easier access to information, reducing time wasted on hunting for insights and enabling swifter activation. Self-service analytics is one of the most valuable areas of AI-powered data management.
  • There are risks associated with GenAI, including data leaks, copyright infringement, and the potential for inaccurate data to lead to strategic and tactical misfires. These risks are particularly pertinent for analytics use cases.
  • Companies can mitigate these risks by establishing stringent policies for technology vetting and application, ensuring safety measures are rigorously evaluated, and consistently maximizing and maintaining data quality.
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