The author suggests key steps for improving CPaaS billing and embarking on the AI journey, including training and change management, starting with AI, initiating pilot programs, and being aware of potential pitfalls. The article emphasizes that with CPaaS going mainstream, providers need a billing infrastructure ready for scale, complexity, and innovation velocity. The adoption of capabilities like automated rating engines, bundled pricing options, account balance APIs, and real-time analytics is crucial for long-term success.
Key takeaways:
- The global CPaaS market is expected to grow from $12.5 billion in 2022 to $45.3 billion by 2027, driven by the increasing demand for digital communication embedded in various business workflows.
- Current challenges in modern CPaaS billing include usage tracking inaccuracies, constrained pricing models, account balance visibility issues, disjointed billing processes, and limited billing insights.
- AI technologies are revolutionizing billing models, with capabilities such as AI-driven usage prediction and pricing, enhanced customer insights, and real-time adaptation to market changes.
- Improving CPaaS billing and embarking on the AI journey requires a strategic approach, including training and change management, starting with AI, pilot programs, and awareness of potential pitfalls.