However, there is still a gap between the users coming in through this new channel and those acquired manually. Therefore, the current focus is on improving the conversion rate of these new users to paying customers. Reuter concludes by suggesting that other startups might benefit from using ChatGPT to solve their top-of-funnel challenges and offers to share more about the technical aspects of this approach if there is enough interest.
Key takeaways:
- Sascha-Manuel Reuter quit his job at Atlassian to start his own app, Questmate, which allows users to create 'Quests' or tasks with inline guidance and rewards.
- Despite initial success, the team struggled with user acquisition and retention, with most new users failing to become active, paying customers.
- Reuter decided to integrate ChatGPT into the app, allowing users to create Quests before signing up, which led to a significant increase in user growth.
- Reuter suggests that other startups might benefit from adopting ChatGPT to solve top-of-funnel challenges before integrating it into their product.