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How CHROs Can Use AI Nudges To Shape Behavior

Mar 07, 2025 - forbes.com
The article discusses the evolving role of Chief Human Resources Officers (CHROs) in the wake of the Covid-19 pandemic, emphasizing the importance of influencing employee behavior to drive business success. During the pandemic, CHROs gained influence by providing critical employee data to the C-suite, but now they must focus on shaping employee behavior to maintain their relevance. The article argues that employee behavior is crucial for business outcomes, and CHROs are uniquely positioned to influence it. However, traditional methods relying on managers to drive change have proven ineffective, leading many CHROs to turn to AI tools like behavioral nudges to encourage better decision-making and habit-building among employees.

The article further explains that AI nudges can be effective if implemented thoughtfully and ethically, aligning with employees' intrinsic motivations and respecting their personal agency. The nudges should be simple, non-intrusive, and delivered within the flow of work to be effective. The FEAST framework—fun, easy, attractive, social, and timely—can guide the design of these interventions. Ultimately, the article suggests that CHROs must evolve from merely listening to employees to actively engaging and activating them to create lasting, meaningful changes in organizational culture and operations.

Key takeaways:

  • CHROs need to focus on shaping employee behavior to drive tangible business outcomes, as listening alone doesn't create change.
  • AI tools, like behavioral nudges, can help influence employee behavior by providing targeted, noninvasive tips within employees' daily workflows.
  • Effective and ethical implementation of AI nudges requires aligning with employees' intrinsic motivation, respecting personal agency, and keeping recommendations simple.
  • CHROs must evolve from just listening to employees to activating them, using strategic AI approaches to remain indispensable at the executive table.
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