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How Close Is That Photo to the Truth? What to Know in the Age of AI

Nov 15, 2023 - cnet.com
The article discusses the growing concerns around the authenticity of photos in the digital age, particularly with the rise of artificial intelligence (AI) and advanced photo editing tools. It highlights how these technologies can significantly alter images, making it difficult to distinguish between reality and manipulation. The article also explores the ethical implications of photo editing, suggesting that the context and intent behind the alterations are crucial factors in determining their acceptability.

However, the article also points out that not all photo processing is negative, as it often produces the desired results and enhances the storytelling aspect of photography. It also discusses ongoing efforts to build trust into photos, such as the use of "content credentials" that track changes to a photo and can be digitally attached to it. Despite these advancements, the article emphasizes the need for increased skepticism and critical assessment when viewing photos, especially on social media platforms.

Key takeaways:

  • Photography has always involved some level of processing, from film chemistry and darkroom alterations in the past to Photoshop and AI today. However, the extent of processing can affect the perceived authenticity of a photo.
  • AI is increasingly being used in photo editing, making it easier to manipulate images. This has raised concerns about the blurring of reality and fantasy, especially on social media where there's little accountability.
  • Efforts are underway to build "content credentials" into photos to prove their authenticity. This is particularly important for situations like photojournalism, crime scene photos, or other evidence used in court cases.
  • It's important to critically assess photos, especially those that are shocking or emotionally charged. If the motives of the photographer are unknown, the photo should be treated with skepticism.
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