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How Cloud Monetization Drives Digital Transformation

Oct 23, 2023 - forbes.com
The article discusses the importance of digital transformation in businesses, particularly in the tech sector, where traditional models of ownership are shifting towards a subscription economy. The author, Uddhav Gupta, President of CloudBlue, emphasizes the need for businesses to generate revenue from cloud services to aid in digital transformation and participate in the subscription economy. He also highlights the importance of partnerships, cloud infrastructure, and advanced technologies like AI and ML in unlocking growth opportunities and enhancing user experience.

The article further stresses the need for maintaining digital fitness, likening it to a long-term exercise regimen. It underscores the role of leadership in championing change and fostering a culture of innovation and agility. The author also discusses the importance of creating an omnichannel experience for customers, automating and integrating processes, and collaborating with experienced cloud monetization platforms. The article concludes by stating that generating revenue from cloud-based services is a crucial first step in driving digital transformation, and it requires an ongoing commitment from the leadership team and key stakeholders.

Key takeaways:

  • Generating revenue from cloud-based services is a crucial first step in driving digital transformation, with more enterprises looking at monetization as the first step in their digital transformation journey.
  • Subscriptions to cloud services made up about 45% of the global digital subscription economy in 2020, and partnerships are crucial to taking full advantage of the subscription economy.
  • Advanced technologies such as artificial intelligence (AI) and machine learning (ML) tools can enhance the agility and scalability you get with cloud migration, providing personalized product recommendations and detecting anomalies.
  • Digital transformation should be treated as a long-term project, akin to wanting to become physically fit, and requires an ongoing commitment from your leadership team and key stakeholders.
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