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How DeepSeek could actually increase AI chip demand — not lower it

Jan 28, 2025 - businessinsider.com
Chinese startup DeepSeek has caused a stir in the AI industry by claiming to have developed an AI model that rivals top models like OpenAI's o1 but with significantly less computing power. This announcement led to a massive sell-off in AI-related stocks, particularly affecting companies like Nvidia, which saw an 18% drop in its stock value, the largest in US stock market history. The panic stems from fears that more efficient AI could reduce the demand for advanced AI chips, impacting the AI supply chain. However, some analysts and tech leaders argue that the sell-off is overblown, citing the Jevons Paradox, which suggests that as AI becomes more efficient, its use and demand will increase, not decrease.

Despite the market reaction, several industry leaders, including Microsoft CEO Satya Nadella and former Intel CEO Pat Gelsinger, believe that increased efficiency will lead to broader AI deployment and higher demand for computing power. Analysts from firms like Bernstein and Wedbush maintain a positive outlook on the long-term demand for AI infrastructure, with companies like OpenAI and Meta planning significant investments in AI hardware. Nonetheless, some analysts caution that DeepSeek's claims could prompt Big Tech to focus more on optimizing existing infrastructure rather than acquiring more chips, potentially affecting future capital expenditures.

Key takeaways:

  • Chinese startup DeepSeek claims to have developed an AI model that rivals top models like OpenAI's but with less computing power, causing panic among investors in AI chip companies.
  • The market reacted with a significant sell-off, particularly impacting companies like Nvidia, due to fears of reduced demand for advanced AI chips.
  • Some analysts and tech leaders argue that the sell-off is overblown, citing the Jevons Paradox, which suggests that more efficient AI could lead to increased demand for computing resources.
  • Despite the market reaction, major AI companies like OpenAI and Meta are continuing to invest heavily in AI infrastructure, indicating ongoing demand for AI hardware.
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