The article also highlights the importance of a principled approach, transparency, and compliance with regulations. It suggests that companies should adopt guiding principles for AI use and share them with customers. It also stresses the need for AI capabilities to be easy to use and quickly deliver value. The author concludes by stating that keeping customers at the forefront while innovating with generative AI will enable companies to fully leverage its benefits.
Key takeaways:
- Generative AI should be built into products and platforms with a focus on providing unique, timely value to customers, rather than just replicating existing tools in the market.
- It's important to take a principled approach to AI, balancing risks and benefits, and being transparent about how the technology is being used.
- Ensure that the AI technology is performing at a level that customers expect, making their jobs easier and working the way they work.
- Customer data must be safeguarded and trust preserved when using generative AI, with clear communication about steps taken to protect data and compliance with all regulatory and industry standards.