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How Meta and AI companies recruited striking actors to train AI

Oct 20, 2023 - technologyreview.com
The article discusses a project run by AI company Realeyes, in collaboration with Meta, which involved actors providing facial expressions and movements to help train AI to appear more human. The actors were paid $150 per hour for their participation, but had to sign away certain rights "in perpetuity" for technologies and use cases that may not yet exist. The project has raised concerns about how actors' likenesses can be used, how they should be compensated for that use, and what informed consent should look like in the age of AI.

The article also highlights the potential implications of the data license agreement signed by the actors, which allows Realeyes, Meta, and other parties chosen by the two companies to access and use not just their faces but also their expressions, and anything derived from them, almost however and whenever they want. This has led to fears that the actors may have inadvertently trained their own potential replacements, and that their digital likenesses could be used in ways they did not anticipate or consent to.

Key takeaways:

  • An AI project run by Realeyes and Meta recruited actors to provide data to help train "virtual avatars" to better understand and express human emotions. The actors' voices, faces, movements, and expressions were fed into an AI database.
  • The actors were paid $150 per hour and were told their individual likeness would not be used for commercial purposes. However, they had to sign away certain rights "in perpetuity" for technologies and use cases that may not yet exist.
  • Many actors worry that AI could be used to replace them, and by providing the facial expressions that will teach AI to appear more human, they may be training their own potential replacements.
  • The data license agreement obtained by MIT Technology Review suggests that the actors may have authorized Realeyes, Meta, and other parties to access and use not just their faces but also their expressions, and anything derived from them, almost however and whenever they want—as long as they do not reproduce any individual likenesses.
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