How one company is unmasking the bad actors who use AI for ‘narrative warfare’
Feb 14, 2024 - fortune.com
The CEO and co-founder of Blackbird.AI, Wasim Khaled, joined Alan Murray on Fortune's Leadership Next podcast to discuss how his company is using AI to combat disinformation, misinformation, and narrative attacks. Blackbird.AI's platform helps companies and security organizations protect themselves against these threats by identifying and tracking the spread of false narratives. Khaled explained that these narrative attacks often start with a real event, which is then manipulated and amplified by technology and bad actors. The company's goal is to spot these attacks early so that companies can take action to mitigate the damage. Khaled also highlighted the increasing use of generative AI in creating false narratives and deepfakes, which he said has exacerbated the problem of disinformation.
Key takeaways:
Wasim Khaled, CEO and cofounder of Blackbird.AI, discusses how his company uses AI to help businesses and security organizations protect themselves against disinformation, misinformation, and narrative attacks.
Blackbird.AI's platform allows companies to understand and measure the mechanisms behind narrative attacks, often driven by bot networks and other technology, which can harm their brand and reputation.
Khaled highlights the increasing use of generative AI in creating "warped realities" and the challenges this presents for individuals and businesses in discerning truth from falsehood.
While the company primarily serves large organizations, Blackbird.AI is launching a product called Compass, designed to provide broader context and non-biased information to help individuals navigate the information ecosystem.
