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How our new AI feature earned 5% adoption in its first week | TechCrunch

Oct 02, 2023 - techcrunch.com
Garth Griffin, co-founder and CTO of Gigasheet, shares his company's experience with integrating AI into their product. Initially, they added a summarization feature using AI, but it only achieved a 0.5% adoption rate among returning users and didn't impact key metrics. Griffin attributes this to the feature not aligning with the core value proposition of their product, which is big data analysis.

The company then shifted to an "AI as agent" approach, where the AI interacts with data based on natural language conversations with the user. This new feature saw a 5% adoption rate in the first week. Griffin emphasizes that successful AI integration comes from understanding what users need from the product and building an AI capability that supports that vision.

Key takeaways:

  • Garth Griffin, co-founder and CTO of Gigasheet, emphasizes the importance of aligning AI capabilities with user needs for successful product adoption.
  • Griffin shares that their first AI feature, a summarization tool using GPT, had a disappointing 0.5% adoption rate among returning users due to its lack of alignment with user needs.
  • After refocusing on their core principles, Gigasheet developed an 'AI as agent' approach that resulted in a new AI feature with a 5% adoption rate in its first week.
  • The 'AI as agent' principle involves an AI agent that interacts with data in the product via natural language, acting on behalf of the user and providing a more meaningful user experience.
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