The tours also explore the implications of emerging technologies on industries such as entertainment, healthcare, and media. Discussions include the integration of smart home devices and the ethical considerations of AI, such as bias and brand safety. The article highlights the need for transparency and diversity in tech development, urging companies to address these issues more openly. Overall, the focus is on how these technological advancements can be leveraged for marketing while considering their broader cultural and ethical impacts.
Key takeaways:
- Razorfish supports clients like Bread Financial and Samsung at CES by guiding them through the event and highlighting meaningful trends.
- The CES floor tours curated by Razorfish help clients navigate the vast array of emerging technologies, focusing on connected AI ecosystems and health tech.
- Protocols like Matter are enabling seamless integration of smart home devices, raising questions about power dynamics and standardization in the tech industry.
- The implications of AI and large language models, including ethical concerns and cultural impacts, are significant topics of discussion at CES.