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How Rebellion Defense, The $1 Billion Military AI Startup Hyped By Silicon Valley, Wound Up In A Nosedive

Dec 22, 2023 - forbes.com
Rebellion Defense, an AI startup backed by former Google CEO Eric Schmidt, is struggling to survive after losing its founders and closing its UK operations. The company, which was launched in 2019 with the promise of delivering cutting-edge AI for the U.S.-U.K. alliance, failed to secure a major military contract and subsequently laid off approximately 90 employees. Despite projecting a successful image, interviews with former employees and public contracts suggest that the company largely benefited from investor-induced hype.

The company's former CEO, Chris Lynch, was accused of overstating financial speculations and failing to secure key contracts, leading to his departure. Rebellion Defense has received just $7.2 million from publicly listed contracts this year, despite spending $430,000 lobbying the federal government on AI matters. The company's marquee product, Nova, failed to find widespread adoption, and many of its contracts with government agencies were free trials that were ultimately discontinued. The company is now focusing on refining its strategy to ensure long-term sustainability.

Key takeaways:

  • Rebellion Defense, an AI startup funded by former Google CEO Eric Schmidt, failed to secure a major military contract and subsequently laid off 90 employees and closed its UK operations.
  • The company, which was valued at $1 billion, has struggled to find widespread adoption for its products and has faced management challenges.
  • Despite these setbacks, the company reported a 50% increase in its annual contract value this year and has 'multiple years' of runway at its current operation, according to an anonymous investor.
  • Former CEO Chris Lynch, who left the company earlier this year, remains one of the company's largest shareholders and plans to stay in the defense space.
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