Motivation AI identifies emotional drivers that influence customer behavior and personalizes communication accordingly. It also helps brands experiment with different languages and narratives that resonate with different customer segments. Despite its benefits, the technology does not replace human marketers but rather augments their expertise. The article also highlights the potential of generative AI in personalizing the online cart and checkout experience, which can significantly reduce cart abandonment rates and boost sales.
Key takeaways:
- Motivation AI is a class of enterprise generative AI technology that uses advanced machine learning, natural language processing, and deep learning transformer models to create emotion-informed messages that motivate individuals to take action.
- Brands like Coach, Kate Spade, Gap, and Marks & Spencer are using Motivation AI to personalize their marketing content, aligning it with the emotions, narratives, and language elements that resonate best with each customer.
- Generative AI can significantly improve productivity, but it will not completely replace human marketers. It is seen as an extra team member, augmenting digital marketers’ expertise and empowering teams to scale their personalization strategies.
- Retailers are using Motivation AI to personalize the online cart and checkout experiences, which has led to a decrease in cart abandonment rates and an increase in online sales.