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How SoftOrbits built one of the most convenient background removal tools on the market

Mar 27, 2025 - techbullion.com
SoftOrbits, founded by Eugene Ustinenkov in 2006, is a software development company specializing in image data processing tools for amateur photographers. The company has gained recognition from industry leaders like CNET and Softonic, boasting over a million yearly downloads and 300,000 users. Recently, SoftOrbits enhanced its tools with AI functionalities, notably increasing downloads of its Photo Background Remover by over 22%. This tool now offers automatic background removal in five seconds, shadow detection, and batch processing, appealing to users by simplifying non-creative tasks without compromising artistic control.

The company plans to transition to a SaaS model to enhance accessibility and convenience for its users. SoftOrbits aims to expand its reach and improve user experience by providing global access to its utilities. The team believes that using AI to assist rather than replace creators is key to user satisfaction, as it allows photographers to focus on creativity while automating tedious tasks. For inquiries or partnerships, SoftOrbits can be contacted via support@softorbits.com or through their website, softorbits.net.

Key takeaways:

  • SoftOrbits, founded by Eugene Ustinenkov, is a leading image data processing software company known for its user-friendly tools for amateur photographers.
  • The company has integrated AI functionalities into its tools, notably increasing the downloads of Photo Background Remover by over 22%.
  • SoftOrbits focuses on using AI for non-creative tasks, enhancing user satisfaction by simplifying tedious processes without interfering with creative control.
  • The company plans to transition to a SaaS model to improve the accessibility and convenience of its tools globally.
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