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How Tech Decision Makers Can Avoid Post-Demo Disappointment

Nov 08, 2024 - forbes.com
The article discusses the pitfalls of artificial intelligence (AI) tools that are rushed to market without proper development and testing, often leading to disillusionment among users when the tools fail to live up to their initial sales pitch. The author, Eoin Hinchy, highlights the danger of "pew pew" tools, which look impressive in demonstrations but have limited capabilities in reality, and the negative impact they have on security teams who are already dealing with long hours and a rapidly growing number of data-related threats.

To avoid this "demo trap", Hinchy advises looking beyond AI marketing promises and focusing on solutions that can be easily integrated and deliver real value. He suggests considering factors such as the tool's flexibility and scalability, security and privacy measures, usability and accuracy, and its ability to maintain performance when handling complex tasks. He emphasizes the importance of choosing substance over buzzwords in the rush to embrace AI.

Key takeaways:

  • AI tools often perform well in demonstrations but fall short in real-world applications due to messy data, unavailable integrations, and noisy alerts.
  • Security teams face the consequences of overhyped AI tools, adding more complexity to an already overwhelming environment and contributing to burnout.
  • Companies should avoid the 'demo trap' by focusing on solutions that can be easily integrated, deliver real value, and grow alongside the business.
  • The most effective tools are those that enhance what you already do well, maintain performance when handling complex tasks, and keep data secure within your infrastructure.
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