Companies like Amazon and Opera are introducing AI tools and features to enhance user experience. Amazon launched a creative tool that uses AI to generate images for advertisers, while Opera launched the world's first web browser with a built-in AI chatbot. Meta also discussed its AI advancements, including the launch of the AI Studio platform and AI tools for creators. Despite the increasing use of AI, Forrester reports that more than half of customer experience decision-makers expect their team budgets to remain flat or grow by just 1% to 4% in 2024.
Key takeaways:
- Artificial intelligence is becoming a dominant theme across industries, influencing sectors such as search advertising, marketing, television, and media.
- Forrester Research predicts that only a quarter of businesses will benefit from GAI-powered digital commerce, and by the end of 2024, consumer-governed data will limit GAI-powered digital commerce.
- The Content Authenticity Initiative (CAI) is developing a technology called Content Credentials to bring trust and transparency to digital content in the world of GAI.
- Despite the increasing popularity and use of AI, more than half of customer experience decision-makers expect their team budgets to remain flat or grow by just 1% to 4% in 2024, leading to a widening gap between the responsibilities and resources of these teams.