TikTok's spokesperson stated that the search phrases are determined algorithmically based on relevance and engagement factors. The company has safeguards to avoid harmful suggestions and allows users to report inappropriate search phrases. However, creators have no control over the keywords chosen and can only see the search bar from another account, leading to frustration. Despite TikTok's moderation efforts, the current system can still generate false or irrelevant phrases on videos.
Key takeaways:
- TikTok uses AI to suggest search phrases on videos to boost search activity, looking at signals including user comments and queries from other users.
- Some creators have expressed frustration with recommended search terms that are false or irrelevant.
- The suggested search phrases on TikTok are determined algorithmically, not by a human, and the company has safeguards to avoid making harmful suggestions.
- Despite TikTok's moderation efforts, the current system can still generate false, sensational, or irrelevant phrases on videos, which can be frustrating for creators.