At Teikametrics, Hawkins is at the forefront of leveraging AI to optimize brand performance on marketplaces, focusing on advertising spend, pricing, and inventory. She highlights the necessity of either a large workforce or AI to thrive in e-commerce, as AI enables brands to efficiently produce high-quality content and make rapid adjustments. Hawkins cites an example where Teikametrics' AI made 75,000 keyword spending changes, demonstrating AI's power in driving business results swiftly.
Key takeaways:
- Sandie Hawkins has joined Teikametrics as president, focusing on AI-driven e-commerce strategies.
- Hawkins predicts that social commerce will continue to grow, even as TikTok's future in the US is uncertain.
- Teikametrics uses AI to help brands optimize their performance on marketplaces, focusing on advertising spend, pricing, and inventory levels.
- Hawkins emphasizes the importance of using AI to compete in e-commerce by enabling brands to produce great content efficiently.