To improve E-E-A-T, the article suggests identifying authors with bylines and bios, making contact information easily accessible, removing or improving low-quality content, and building a positive brand reputation through thought leadership. The focus should be on creating content that benefits users, as this aligns with Google's guidelines and enhances user experience, ultimately leading to better visibility and traffic in search results.
Key takeaways:
- Google's E-E-A-T guidelines emphasize the importance of experience, expertise, authoritativeness, and trustworthiness in content, especially for YMYL topics.
- High-quality content should have a clear purpose, be accurate, and provide value to users, while low-quality content lacks these traits and can harm SEO.
- To improve E-E-A-T, websites should identify authors with bylines and bios, make contact information easy to find, and enhance or remove low-quality content.
- Building a positive brand reputation through thought leadership and high-quality content can enhance E-E-A-T and improve search visibility.