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How To Capture More Revenue Per Customer: One Metric To Focus On

Dec 05, 2023 - forbes.com
The article discusses the importance of first-call resolution (FCR) in improving customer experience and driving revenue growth. FCR is a metric that measures the percentage of customer issues resolved during the first interaction with an agent. The author suggests nine ways to increase FCR, including providing agent training, empowering agents, implementing effective call routing, using CRM systems, analyzing call data, implementing self-service options, setting realistic SLAs, creating a knowledge-sharing culture, and cross-training agents.

The author emphasizes that improving FCR should be a priority for companies, as it is easily measurable, strongly correlated with revenue growth, and a competitive differentiator. The article concludes by suggesting that business leaders should set the right goals and focus on increasing FCR in the coming year.

Key takeaways:

  • Improving first-call resolution (FCR) can significantly enhance customer experience and potentially add billions of dollars in incremental revenue to companies' bottom lines.
  • Effective ways to increase FCR include providing agent training, empowering agents, implementing effective call routing, using CRM systems, analyzing call data, implementing self-service options, setting realistic SLAs, creating a knowledge-sharing culture, and cross-training agents.
  • Artificial intelligence (AI) can be used to route calls more effectively, directing them to the most qualified agents based on their expertise and the nature of the issue.
  • Customer relationship management (CRM) systems can help agents access customer history and information quickly, enabling them to provide more personalized and efficient support.
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