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How To Get Alexa Plus, Amazon’s New AI-Powered Smart Assistant

Feb 26, 2025 - forbes.com
Amazon has introduced Alexa Plus, a revamped, generative AI-powered smart assistant available for U.S.-based customers. It costs $19.99 per month but is free for Prime members during early access. To access Alexa Plus, users must sign up on Amazon’s website and change their device language to English (United States). Initially, it will be available on Echo Show 8, 10, 15, or 21, with more devices expected to gain support soon. However, some first-generation Echo products will not be supported.

Alexa Plus will work across compatible Echo devices, Fire TV, Fire tablets, web browsers, and the Alexa app. Parents can enable Alexa Plus for their children by creating a child profile, with Kids Edition Echo devices gaining support in the coming months. Features like Stories with Alexa and Explore with Alexa require an Amazon Kids Plus subscription. The service aims to offer a smarter, more contextual, and personalized experience, with additional child-specific content moderation and guardrails.

Key takeaways:

  • Amazon Alexa Plus is a new generative AI-powered smart assistant available for $19.99 per month, free for Prime members, and initially in early access for U.S.-based customers.
  • To access Alexa Plus, users must sign up on Amazon's website and change their device language to English United States.
  • Alexa Plus is compatible with Echo Show 8, 10, 15, or 21, and will work across Echo devices, Fire TV, Fire tablets, web browsers, and the Alexa app.
  • Parents can enable Alexa Plus for kids by creating a child profile, with additional features available through an Amazon Kids Plus subscription.
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