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How To Get Your Company Started, Not Stuck, With AI

Dec 06, 2023 - forbes.com
You Mon Tsang, CEO and co-founder of ChurnZero, advises businesses on how to approach artificial intelligence (AI) in a practical and efficient manner. He suggests that AI should be viewed as a productivity tool and encourages leaders to identify repetitive tasks that could be automated. Tsang also emphasizes the importance of establishing guardrails to protect customer information and trust, and suggests that AI should always be overseen by humans. He recommends focusing on productivity goals and efficiency gains when measuring the impact of AI initiatives.

Tsang also highlights the importance of leadership buy-in for successful AI implementation. He warns that without support from departmental leaders, legal and compliance teams may take over AI initiatives, potentially stifling innovation. He likens this to the situation with social media 15 years ago, and stresses that AI is a tool, not a belief system.

Key takeaways:

  • AI is a time-saving productivity tool that can be used to automate repetitive tasks, thus saving time and increasing efficiency.
  • It's important to establish essential guardrails to protect trust when using AI, such as protecting customer information and ensuring AI always has human oversight.
  • Isolate the impact of AI initiatives with focused metrics, such as productivity goals and broad efficiency gains.
  • AI initiatives need leadership buy-in from the top down, and departmental leaders should take ownership of AI to prevent a risk mitigation approach that stifles innovation.
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