However, Papineni emphasizes that AI is not a replacement for human effort, but an augmenter. The core of the sales process, including conversations and personal interactions, should remain human. He suggests businesses should consider whether AI can streamline their processes, support their salespeople, and whether their teams are adequately trained to use these tools. He concludes that understanding the capabilities of AI in the sales tech space can enhance productivity and the ability of sales teams.
Key takeaways:
- AI technology can help streamline the sales process by taking over tasks that don't require human skills and experience, such as validating data and dialing numbers for cold calls.
- AI can also assist in identifying the right targets for sales teams by leveraging data on behavior and preferences, helping to prioritize leads and increase the chance of conversions.
- AI tech can help salespeople learn more about their potential customers' preferences and needs faster and at a larger scale, allowing them to focus on having valuable and meaningful conversations.
- Despite the benefits of AI, the core of the sales process should always remain human and personal. AI should be seen as an augmenter of human effort, not a replacement.