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How To Keep Your Supply Chain Ready Amid Shifting Consumer Patterns

Jan 10, 2024 - forbes.com
The article discusses how businesses are adapting their demand planning and forecasting strategies amidst uncertainties such as the pandemic, inflation, and geopolitical conflicts. Companies are shifting from relying on traditional historical data to incorporating external market drivers and AI technologies for more accurate forecasts. This "outside-in" approach focuses on market demand, adaptability to change, data-driven insights, collaboration across the supply chain, technology integration, and enhanced responsiveness.

The article also emphasizes that planning isn't a one-size-fits-all approach, with inventory availability and consumer demand varying by region, category, brand, and product. Businesses are encouraged to adopt an outside-in mindset, incorporating external market insights into their planning process. The use of technology platforms that leverage AI/ML can help in creating more granular, robust demand forecasts and in allocating products to meet demand.

Key takeaways:

  • Companies are shifting from traditional historical data to external market drivers and AI for more accurate demand forecasting and inventory fulfillment strategies.
  • The "outside-in" approach in supply chain planning focuses on market demand and customer needs, adaptability to change, data-driven insights, collaboration across the supply chain, technology integration, and enhanced responsiveness.
  • Inventory management should not be a generalized approach. It should be tailored to understand the factors influencing demand and how it can vary by region, category, brand, and product.
  • Companies should adopt an outside-in mindset to incorporate market insights into the planning process across the business and supply chain, which can help mitigate risks and assess new opportunities.
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