How To Navigate Social Media Trends & Emerging AI Technologies [Podcast]
Jul 15, 2023 - searchenginejournal.com
The article discusses the future of social media marketing, with a focus on the integration of AI tools. Jamie Gilpin, CMO at Sprout Social, shares insights on social media trends, the importance of virality, and the potential of AI in marketing strategies. The article also emphasizes the evolution of content consumption, the influence of TikTok, and the significance of having a business presence on this platform. It further explores the opportunities to incorporate AI in daily social media marketing workflows and the future of AI in visual content for social media marketing.
The piece also highlights the importance of a seamless customer experience, with Gilpin stressing the need for teams to work together rather than in silos. She also points out the potential pitfalls of not having a clear path for customers ready to make a purchase. The article concludes with information on how to connect with Jamie Gilpin and Loren Baker, the founder of Search Engine Journal.
Key takeaways:
Jamie Gilpin, CMO at Sprout Social, discusses the importance of integrating AI into social media marketing strategies.
Understanding and adapting to social media trends and content consumption patterns are crucial for businesses.
AI tools can be integrated into daily social media marketing workflows to improve efficiency and effectiveness.
There is a growing intersection between social media and search in consumer research, highlighting the importance of a strong online presence.
