The piece shares expert advice from members of the Forbes Technology Council on how to balance AI's data-crunching strengths with human instinct. Suggestions include framing content to answer specific questions, analyzing aggregated search trends, identifying relevant keywords, optimizing content for voice search, and automating content personalization. The experts also highlight the potential of AI in forecasting future search trends, identifying good content topics, and automating the creation of dynamic meta tags and descriptions.
Key takeaways:
- AI can significantly aid in improving SEO by analyzing search trends, identifying relevant keywords, and optimizing content based on user behavior.
- AI can also help businesses adapt their SEO for voice searches by analyzing speech patterns and natural language processing.
- AI tools can automate content personalization based on user behavior, dynamically adjusting website elements to increase engagement and improve organic rankings.
- Despite the advantages of AI, it's important to balance its use with human insight and understanding, as relying too heavily on AI can lead to missing out on unique human insights.