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How to pick a name for your AI startup | TechCrunch

Jan 12, 2024 - techcrunch.com
The article discusses the importance of naming in the AI industry, emphasizing that a great name paired with a great product can help a technology stand out. It suggests considering factors such as the technology's visibility to its users, its stage of development, and long-term brand attribution and awareness before deciding on a name.

The article also debates the use of "AI" in product or company names. It compares the trend to the use of "cloud" in tech names, which has remained popular over a decade. It suggests that incorporating "AI" into a name can be done creatively, but warns that it can be challenging to create a name that is both pronounceable and relevant to the product or company's value proposition.

Key takeaways:

  • Aaron Hall is an expert in naming companies and products, with over 20 years of experience.
  • When naming your AI technology or company, consider factors such as its stage of development, its interaction with users, and your long-term brand awareness strategy.
  • The term 'AI' is frequently used in new market names and is unlikely to become outdated due to its tangible nature.
  • Incorporating 'AI' into your company or product name can be done creatively, but it's important to ensure the name is pronounceable and relevant to your value proposition.
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