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How To Turn Uncertainty Into A Positive Force Inside Your Organization

Jan 23, 2025 - forbes.com
Michael Flannery, president of Windstream Enterprise, discusses strategies for leveraging uncertainty to drive growth and value within an organization. He emphasizes the importance of recognizing people's natural desire for certainty and comfort, and suggests focusing on controllable factors to navigate change effectively. Flannery advocates for a mindset of ownership and accountability, encouraging individuals to commit to their roles and the organization's principles, with the customer at the center of decision-making.

Flannery also highlights the potential of viewing change as an opportunity rather than a threat, urging individuals to build their personal brand by embracing uncertainty and demonstrating commitment to quality work. He addresses concerns about technology, particularly AI, by promoting education and open dialogue to help employees understand and integrate new technologies into their roles. By fostering curiosity and engagement, organizations can create a culture that thrives amid volatility and challenges.

Key takeaways:

  • Recognize that people crave certainty and comfort, and acknowledge the feelings of inertia and powerlessness that change can bring.
  • Focus on controlling the controllables by concentrating on personal effort, mindshare, and empathy, rather than external macro factors.
  • View changing situations as opportunities to add value and grow, rather than as threats or challenges.
  • Embrace new technologies like AI by understanding their potential to enhance work, and foster a culture of curiosity and engagement with the unknown.
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