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How to use AI for content creation and digital marketing, according to creators

Dec 20, 2023 - businessinsider.com
The article discusses how creators and influencers are increasingly leveraging artificial intelligence (AI) in their work, with over 94% of creators using AI to assist with their content creation. AI tools such as OpenAI's chatbot, ChatGPT, are being used for tasks like idea generation, drafting emails, and researching topics. Other AI tools like MidJourney and Google Bard are also being used, with AI proving particularly useful for podcasters and other creators dealing with time-consuming tasks.

The article also highlights the emergence of AI-powered startups in the creator economy, such as Eleven Labs and DALL-E, and existing companies like Fanvue and Billion Dollar Boy investing in AI. However, there are concerns about the ethical implications of AI use in content creation, with calls for clear labeling of AI-generated influencer content.

Key takeaways:

  • Artificial Intelligence (AI) is being widely used by creators and influencers to streamline their workflows, with tools like ChatGPT being used for tasks such as idea generation, drafting emails, and content research.
  • AI-powered startups are emerging to further simplify tasks for creators, such as Eleven Labs for dubbing content in multiple languages and DALL-E for generating images from text prompts.
  • Existing companies in the creator economy are also investing in AI, with platforms like Fanvue being bullish on AI-generated influencers, particularly in adult content.
  • While AI offers many opportunities, there are concerns about the ethical implications of its use, with some advocating for clear labeling of AI-generated influencer content.
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