Volovyk emphasizes the importance of creating a dedicated space for innovation within a company, setting up a small team responsible for managing the idea backlog, and developing a framework for evaluating and prioritizing ideas. He also suggests building an analytical feed of ideas and adopting a laser-focused approach with concentrated sprints aimed at a group of ideas. He advises focusing on identifying promising idea spaces, rather than specific ideas, as exploring the right space can lead to the discovery of viable alternatives.
Key takeaways:
- The first essential step to cultivate innovation within an established company is to create a dedicated space where new ideas will be born and to establish conditions that encourage idea generation.
- Setting up a small, dedicated team responsible for managing the idea backlog, creating an analytical feed of ideas, and developing a framework for evaluating and prioritizing ideas based on your company’s strategy can be beneficial.
- Building an analytical feed of ideas is important, which can involve parsing recent ML research papers, reacting to trends in social media and search spikes, and tracking various other sources of inspiration.
- For the ideation process, adopt a laser-focused approach with concentrated sprints aimed at a group of ideas and focus on identifying promising idea spaces, not a specific idea.