However, creators are not required to disclose content that is clearly unrealistic, animated, includes special effects, or has used generative AI for production assistance. They also won't need to disclose if generative AI was used for productivity or when synthetic media is unrealistic and/or the changes are inconsequential. In the future, YouTube may enforce measures for creators who consistently choose not to disclose this information and may add a label even when a creator hasn't disclosed it, especially if the content has the potential to confuse or mislead people.
Key takeaways:
- YouTube is introducing a new tool in Creator Studio requiring creators to disclose to viewers when realistic content is made with altered or synthetic media, including generative AI.
- The new label is meant to strengthen transparency with viewers and build trust between creators and their audience.
- Creators are not required to disclose if generative AI was used for productivity, like generating scripts, content ideas, or automatic captions, or when synthetic media is unrealistic and/or the changes are inconsequential.
- YouTube may add a label even when a creator hasn't disclosed it, especially if the altered or synthetic content has the potential to confuse or mislead people.