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How YouTube CEO Neal Mohan is changing the way we watch TV

Dec 15, 2023 - businessinsider.com
Neal Mohan, the new CEO of YouTube, is aiming to transform how people watch TV through initiatives like NFL Sunday Ticket. Mohan, who has a history of successful strategy development in the tech industry, believes that YouTube's ability to integrate live sports with its creators and their audiences is key to its success. He also highlighted the platform's dominance in the living room, noting that it has become the No. 1 streaming platform on TV screens in the US.

Looking ahead, Mohan plans to make content creation even easier with the help of AI-powered tools like Dream Screen and YouTube Create mobile production app. These tools, he believes, will encourage more content creation and further enhance YouTube's position in the market. The company's focus on AI is seen as a crucial part of their future vision.

Key takeaways:

  • Neal Mohan, the new chief executive of YouTube, is betting on transforming how people watch TV, with initiatives like NFL Sunday Ticket.
  • YouTube has become the No. 1 streaming platform on TV screens in the US, and is integrating live sports with its creators and their audiences.
  • YouTube's partnership with the NFL to exclusively broadcast Sunday Ticket football has already gained more subscribers than it did last year on DirecTV.
  • Looking to 2024, Mohan is focusing on AI-powered content creation tools like Dream Screen and YouTube Create mobile production app to encourage more content creation.
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