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HubSpot announces a range of new AI sales and marketing tools geared toward SMBs

Sep 07, 2023 - venturebeat.com
HubSpot, a company known for its social media and digital marketing tools, has introduced a suite of AI features at its INBOUND 2023 conference. The new features include AI Assistants that can draft emails and design images, AI Agents which are virtual customer service attendants, AI Insights for predictive analytics, and ChatSpot, a tool that uses OpenAI’s language model ChatGPT to answer user questions. The company has also revamped its Sales Hub with a streamlined prospecting workspace, advanced lead management, and intelligent deal management.

The company aims to leverage generative AI and predictive AI to assist its clients in customer acquisition and communications. HubSpot has also expanded its partnership with LinkedIn, allowing users to link their Smart CRM to LinkedIn Sales Navigator. The company's VP of Product for AI, Christopher Miller, emphasized that while generative AI is getting a lot of attention, predictive AI is still crucial for businesses.

Key takeaways:

  • HubSpot has introduced a suite of new AI features, including AI Assistants, AI Agents, AI Insights, and ChatSpot, to help small-to-medium-sized businesses grow better.
  • HubSpot's revamped sales and deal tracking software, Sales Hub, has been updated with features aimed at modernizing sales processes, including a streamlined prospecting workspace, advanced lead management, and intelligent deal management.
  • HubSpot has expanded its partnership with LinkedIn, allowing users to link their Smart CRM to LinkedIn Sales Navigator, bringing data from LinkedIn leads into Hubspot.
  • With the launch of these new AI features and tools, and smart integrations with existing category leaders like LinkedIn and OpenAI, HubSpot aims to evolve into the SMB marketing and sales platform of choice.
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