The company's AI models have been trained using its own blog posts and customer-related materials stored on the platform over the past seventeen years. This allows the models to understand the context of a particular customer request. Some of the AI products, including AI Insights and ChatSpot, are already available for use, while AI agents are set to launch next year and various AI assistants are currently in different stages of testing.
Key takeaways:
- HubSpot has announced the launch of its full portfolio of AI-powered features for marketing, sales, and service teams at its Inbound 2023 presentation.
- The AI features will include assistants to help teams draft content, create images, generate blog ideas, build websites, and develop reports, as well as automated agents launching in 2024 to improve customer service.
- HubSpot will also integrate predictive AI Insights for enhanced analytic capabilities and a feature called ChatSpot that allows marketers and sales personnel to ask questions about the content stored in its platform.
- Some of the products in HubSpot’s suite of AI products are already available for use, including AI Insights and ChatSpot, while AI agents are expected to launch next year.