Clearbit, founded in 2015, offers a suite of tools targeted towards sales, marketing, and ops teams, including integrations with CRM providers like HubSpot and Salesforce. It also provides technology to enrich a company’s leads, contacts, and accounts with additional data. Following the deal, Clearbit will become a subsidiary of HubSpot and will be integrated into its customer platform. The terms of the deal were not disclosed.
Key takeaways:
- HubSpot, a Boston-based marketing software maker and CRM platform, has announced its acquisition of B2B data provider Clearbit.
- Clearbit, founded in 2015, provides a suite of tools for sales, marketing, and ops teams, and has over 400,000 users and 1500-plus business customers.
- Clearbit will become a subsidiary of HubSpot following the deal and will be integrated into its customer platform.
- HubSpot aims to combine Clearbit's data with its own platform to enrich internal customer data with more real-time external context.