HubSpot unveils strategy to integrate AI across the platform

HubSpot, the Boston-based marketing and CRM platform, has announced a comprehensive AI strategy named HubSpot AI at its Inbound customer conference. The strategy includes content assistants to generate content, AI agents for automated customer service, AI Insights for predictions, and ChatSpot for interacting with content using natural language. The company's CTO, Dharmesh Shah, believes that generative AI will transform how products are built and value is created for customers.

Andrew Pitre, EVP of product at HubSpot, says the purpose of HubSpot AI is to make it easier for marketers and salespeople to do their jobs. The AI tools will be trained using the content and data stored in HubSpot, including blog posts, customer data, and buying history. The products being announced are in various stages of availability, with AI Insights already available and AI agents set to be available next year.

Key takeaways:

HubSpot has announced a comprehensive AI strategy called HubSpot AI, which aims to transform how products get built and how value gets created for customers.
The strategy involves a four-pronged approach including content assistants, AI agents, AI Insights, and ChatSpot.
HubSpot AI is designed to make it easier for marketers and salespeople to do their jobs, with the company using different types of content to train their models.
Some of the products under HubSpot AI are already available, such as AI Insights, while others like AI agents will be available next year.

HubSpot unveils strategy to integrate AI across the platform | TechCrunch

Key takeaways:

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