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Humane reveals first international market for the Ai Pin, partnering with South Korea's SK Telecom | TechCrunch

Feb 27, 2024 - techcrunch.com
AI startup Humane has announced its first international market expansion through a partnership with South Korean carrier SK Telecom. This comes after the San Francisco-based company, founded by former Apple executives, delayed the shipping of its AI device, Ai Pin, in the U.S. market. The Ai Pin, priced at $699 with a $24 monthly subscription, is a wearable device equipped with sensors, AI capabilities, and a mini projector. The partnership with SK Telecom also includes a strategic investment opportunity, with the South Korean company licensing Humane's proprietary AI-enabled operating system, CosmOS.

However, Humane has faced some challenges, including layoffs and the departure of its CTO. Despite these setbacks, the partnership with SK Telecom, South Korea's largest mobile provider, is seen as a positive move for Humane. The extent to which SK Telecom will use CosmOS is not yet clear, but the companies plan to collaborate on new subscription offerings and create new revenue opportunities for an app-less OS and ecosystem in the Korean market. The launch date for the Ai Pin in South Korea is still unknown.

Key takeaways:

  • AI startup Humane has announced its first international market expansion with a deal with South Korean carrier SK Telecom.
  • Humane, founded by former Apple executives, has created the Ai Pin, a wearable device with AI capabilities and a mini projector, costing $699 with a $24 monthly subscription.
  • The partnership with SK Telecom extends beyond a simple MVNO tie-up, with SK Telecom set to license Humane’s AI-enabled operating system, CosmOS.
  • It's unclear when the Ai Pin will be available in South Korea, especially given the current delays surrounding its U.S. launch.
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