During the announcement event, Amazon's Devices and Services team lead, Panos Panay, highlighted Alexa Plus's ability to take action and adapt to user routines. Andy Jassy, Amazon's president and CEO, emphasized the company's commitment to AI, mentioning over 1,000 generative AI programs in development. Despite the new features, a CNET survey indicated only 23% of participants are willing to pay more for additional AI features, though many Alexa owners are Prime members who will receive the upgrade for free.
Key takeaways:
- Amazon announced the new Alexa Plus, powered by generative AI, which offers enhanced features and is free for Prime members.
- Alexa Plus can perform various tasks such as booking reservations, controlling smart home devices, and learning user preferences.
- Despite the $20 monthly fee for non-Prime members, a CNET survey shows only 23% of participants are willing to pay more for additional AI features.
- Amazon's CEO, Andy Jassy, highlighted the company's extensive use of AI, with over 1,000 generative AI programs in development or use.