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I Saw a Live Demo of Alexa's Big New AI Update

Feb 26, 2025 - cnet.com
Amazon announced the rollout of Alexa Plus, a new generation of its virtual assistant powered by generative AI, set to launch next month. Alexa Plus, which is free for Prime members, promises enhanced capabilities, including booking reservations, setting reminders, ordering gifts, and learning user preferences. It can also control smart home devices and integrate with partners like UberEats and Spotify. The update aims to make Alexa more conversational and actionable, with features like playing music across devices and interacting with smart TVs.

During the announcement event, Amazon's Devices and Services team lead, Panos Panay, highlighted Alexa Plus's ability to take action and adapt to user routines. Andy Jassy, Amazon's president and CEO, emphasized the company's commitment to AI, mentioning over 1,000 generative AI programs in development. Despite the new features, a CNET survey indicated only 23% of participants are willing to pay more for additional AI features, though many Alexa owners are Prime members who will receive the upgrade for free.

Key takeaways:

  • Amazon announced the new Alexa Plus, powered by generative AI, which offers enhanced features and is free for Prime members.
  • Alexa Plus can perform various tasks such as booking reservations, controlling smart home devices, and learning user preferences.
  • Despite the $20 monthly fee for non-Prime members, a CNET survey shows only 23% of participants are willing to pay more for additional AI features.
  • Amazon's CEO, Andy Jassy, highlighted the company's extensive use of AI, with over 1,000 generative AI programs in development or use.
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